Services
Keeping you on pace with new media writing, content development and responsive marketing support
Copywriting
For customer-focused, benefits-driven marketing and internal communications, I will work with your team to develop concepts or execute from an existing creative brief for projects involving:
- Online copy/internet marketing
- Content development
- Sales collateral
- Direct response
- Marketing brochures
- Newsletters
- Catalogs
- Presentations
- Sales rep or agent collateral
- Product articles
- Success stories
Proofreading & copyediting
I will correct indisputable errors such as misspelling, typos, incorrect punctuation, incorrect grammar, errors in word usage and check for conformity to your corporate style guide. To take it a step further, I will also check for consistency, such as formatting and parallel construction as well as for conformity to whatever other style guide is followed (e.g., AP, Chicago). Also, I will cross-check citations with reference lists, figures and tables, and make suggestions for improvement in syntax for clarity and logical flow – queries only – but not substantively change context.
Project guidance & marcom support
For those projects requiring special attention, or when you just need to round out the team, consider me your go-to person for professional, responsive project management and client service, including:
- Vendor and agency liaison
- Product launch liaison
- Event coordinator
- Conference and trade show representative
Working with you
Contact me by e-mail or over the phone; I'll listen to your needs and share my ideas. We'll discuss scope, deadline and budget. Once we're both comfortable, I'll send you a project estimate with details from our conversation.
Do you need immediate help? Let's talk. Just send me an email.
Carla Hebert Kirbywriting & editing for
smart, sustainable marketing
communications
"We've come to rely heavily on Carla's persuasive and direct writing style for our website, collateral material, direct mail campaigns and bill inserts. Her ability to manage a project from inception through printing and distribution has made her an integral part of our team. Carla's a solid resource we'll turn to again and again."
Catherine C.
Corp. Communications Manager
Xcel Energy Inc.
