Resources
Understanding sustainable communications and new media
Search engine marketing, podcasting, viral and social networking -- the internet is the platform for delivering a powerful and emotional message to your target audience. As traditional, wasteful, ways of communicating begin to take a back seat to new media formats, we're all in for a bit of a learning curve. Here are links to help you understand your options and ways to create positive change as the way we communicate is reshaped:
Sustainable Communications
Sustainable Marketing Guide - CSR Europe's comprehensive guide and online game
Monadnock Paper Mills - All graphic arts printing and packaging paper are certified by the Forest Stewardship Council
New Media
Nielsen Norman Group - Strategies to enhance the user experience
Mashable - The Social Media Guide
Writing & Content Marketing
Copyblogger - Copywriting tips for online marketing success
Content Marketing Today - Just like it says
Carla Hebert Kirbywriting & editing for
smart, sustainable marketing
communications
